Smartt Strategies uses the Belbin Team Roles methodology to help businesses and organizations achieve better results. Though based in the Washington, D.C. Metro area, Smartt Strategies has a network of in-house and independent Belbin trainers and consultants throughout the United States. In addition, Smartt Strategies has access to a global network of Belbin trainers who can work with organizations with overseas operations, providing the Belbin experience in a number of languages.


DeeDee Smartt Lynch

DeeDee Smartt Lynch  /  President & Chief Resource Investigator 

DeeDee Smartt Lynch, has been helping organizations build stronger, better teams for the past 10 years. She developed her passion for the Belbin philosophy while living in the United Kingdom. DeeDee became a certified Belbin trainer through Belbin Associates, headquartered in Cambridge, England.

In 2009, she returned to the United States, and began advocating for the Belbin Team Roles philosophy throughout North America, where she has trained hundreds of people who work for multinational corporations, small businesses, nonprofits and government agencies, including: Eli Lilly, Xerox, Trimble, Gallo Wine, Marriott, Naval Air Systems Command, U.S. Marines Corps Systems Command, the World Bank, the United Nations, MITRE, J.P. Morgan Chase, Positive Approach to Teen Health, Mercy Health Clinic and the Pew Charitable Trusts.

DeeDee is a Texas native, a graduate of the University of Texas at Austin, and has worked in economic development, marketing, event management and in state government.

Mike Lynch

Mike Lynch  /  Project Manager & Chief Shaper

Mike has been a design engineer and project manager in the nuclear industry for 40 years. He first encountered Belbin Team Roles during the early years of his project management career. “I took the course and thought that the ideas were interesting and spoke to some of the issues that I had indeed encountered. Really, though, the concept was put on the back burner, because, ‘Hey! I had a project to run.’ “But I was faced with some team issues that I recognized had been illuminated during the Belbin training, so I decided to use Belbin to help solve the team issues. I had the team all carry out a self-perception Belbin test, and I constructed a team map from this information. The results of the analysis and mapping helped me to restructure the team into a positive, well-performing team."

Mike Lynch is British and has worked in the United Kingdom, the Netherlands, Germany, France and the Unites States. He graduated from the University of Liverpool with a Bachelor of Science in Applied Physics, and earned a Master of Science in Engineering Project Management from Lancaster University. He is a Chartered Engineer with the Engineering Council in the United Kingdom and a corporate member of the Institute of Electrical Technology.

Cody Clemens M.A.

Cody Clemens M.A. / Consultant & Resource Investigator/Specialist

Cody strives to help organizations understand how they can better promote and encourage well-being in the workplace, as well as strengthen team culture and development.

In November 2014, Cody became a certified Belbin trainer with hopes to help teams achieve success.

Formerly, Cody worked for Target Corp., where he was an Executive Team Leader of Logistics in Pittsburgh. He assisted in managing a team composed of 158 employees in a store that produced $42 million in annual revenue, and he was responsible for overseeing the entire logistics process. Cody has also worked with Marietta Memorial Hospital, Marietta College Career Center, Marietta College Alumni Relations, Duquesne University, Bowling Green State University, and he has consulted with Ohio State University’s Morgan County Extension Office.

Cody earned his Bachelor of Arts in Organizational Communication/Public Relations from Marietta College, his Master of Arts in Corporate Communication from Duquesne University, and he is currently pursuing a Doctor of Philosophy in Health Communication from Bowling Green State University.

Shawn Selby

Shawn Selby  / Director of Operations & Chief Monitor Evaluator

Shawn’s main role at Smartt Strategies is to oversee the various Belbin Reports for clients and to handle much of the behind-the-scenes operations that take place to make everyone else look good. He is the man behind the curtain. And if you would be so kind as to shut the curtain, he’d like to get back to work now.

In his other life, he is a veteran journalist, having honed his Implementer and Completer Finisher skills as an editor at The Washington Post, USA Today and Crain’s Detroit Business in the United States, and at Crain’s Manchester Business in the United Kingdom.

Shawn graduated from Marietta College with a degree in journalism and political science, and he earned a certificate in leadership studies.

Liane Gray-Starner Ph.D.

Liane Gray-Starner Ph.D. / Consultant & Specialist

Dr. Liane M. Gray-Starner has been working in the field of training and development continuously for the past 22 years. Currently she is an Associate Professor of Organizational Communication at Marietta College and the President of Gray Star Communication. Through Gray Star Communication, Liane has worked with a variety of clients including, Delphi Automotive, Saab Cars USA, Door Training of Singapore, the GM Legal Staff, Saab Opel Sweden, Chevrolet, General Motors of Canada, General Motors Acceptance Corp. of Europe, GM Electro-Motive Division, Westvaco Corp. and Zeneca Corp.

She is also a senior consultant with CEATH Co. Inc., a multinational training and consulting firm. Through CEATH Co., Dr. Gray-Starner works with a variety of organizations, industries and institutes of higher education. These include, Berea College, the Appalachian College Association and the University of Kentucky.

From 1994 until 2000 she worked as a senior consultant and master trainer with Saturn Corp.

Liane earned her Doctor of Philosophy in Organizational Communication from Ohio University, and she specializes in communication skills, training design and development, customer service excellence, management and leadership styles, and organizational culture change. She is a passionate trainer, speaker and consultant.

Carol Richardson

Carol Richardson / Strategic Leadership Advisor & Chief Coordinator

Carol is an inventive business leader with over 20 years of key senior executive positions in regional, national and international banks and financial institutions. She has extensive leadership experience in coaching and developing high performance teams through inspirational leadership. Strategically influences and implements major, enterprise- level change across matrix organizations. She also has deep expertise in operational and financial planning; business transformation; competitive analysis and market planning/development.

A true Coordinator who loves to find talented people and help them find their passion in work and in life!!